Black Eyed Pea Superbowl Halftime Show

10 Feb

In an era of an ever-changing music industry that’s defined by diminishing expectation, where a “successful” career means having one, maybe two hit records; The Black Eyed Peas are a glorious exception. They have become one of the best selling, most popular and most innovative groups for over a decade. They have transformed themselves from a beloved backpack rap troop from the West Coast Underground into fully-fledged, massive global superstars whose music can be heard in any country around the world.

They’ve done this the right way: creating albums that are more innovative than the last; which has translated into each new album being more popular than the last. And in following this pattern, The Black Eyed Peas – will.i.am, Fergie, Taboo and apl.de.ap – are releasing their sixth full-length album, The Beginning.

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